About Our Client

Our client is a leading European manufacturer of premium outdoor shade systems, combining timeless design with precision engineering. Family-owned and celebrated for their craftsmanship, they deliver custom solutions - from sleek louvered pergolas to advanced solar shading - for both residential and commercial applications. As they expand the U.S. market, they’re bringing decades of expertise and a proven track record of quality to redefine outdoor living.
 

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The Opportunity

Our client is seeking a highly entrepreneurial Channel Sales Manager to spearhead the expansion of their U.S. dealer network. This pivotal role will focus 75% on hunting and signing new dealers, with the remaining 25% dedicated to keeping current dealers engaged, motivated, and growing.


You’ll be instrumental in shaping a new market, providing valuable market intelligence to guide U.S. strategy, and building strong, lasting dealer partnerships. This includes recruiting, onboarding, and managing key relationships to position our client’s brand as a premier name in the U.S. shade industry.
 

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What You Will Do

• Develop and execute a growth strategy to expand the U.S. dealer network, with a primary focus on acquiring new dealers and maintaining strong relationships with existing partners.
• Identify, target, and secure new dealer partnerships through proactive prospecting, networking, and industry outreach.
• Recruit, onboard, and train new dealers to ensure alignment with brand standards and product expertise.
• Maintain ongoing engagement with existing dealers to drive sales growth, product adoption, and brand loyalty.
• Gather and analyze market intelligence to provide insights that inform U.S. sales and marketing strategies.
• Collaborate with marketing and product teams to create dealer-focused programs, promotions, and sales tools.
• Represent the brand at trade shows, industry events, and dealer meetings to promote products and strengthen market presence.
• Monitor dealer performance, set sales targets, and implement strategies to meet or exceed goals.

 

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Who You Are

• Relationship & Business Savvy: You excel at building lasting relationships, negotiating effectively, and spotting new growth opportunities. You understand the perspective of business owners and can connect with dealers on their challenges and goals.
• Entrepreneurial Drive: You thrive in environments where you can create, shape, and grow new markets or initiatives from the ground up.
• Visionary Communication: You can clearly articulate a compelling vision that inspires and motivates both internal teams and external partners.

Ideal Candidate Profile

• We are seeking a Channel Sales Manager with proven experience in the high-end shade product industry, ideally with a background at a manufacturer or dealer in a similar capacity.
• Candidates from parallel industries - such as outdoor kitchens, premium outdoor living solutions, or high-end building materials - who have successfully built and managed dealer networks will also be strongly considered.
• This is a remote position open to candidates anywhere in the U.S., but a West Coast location is advantageous.

 

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Why Join This Team?

This is your chance to play a key role in the growth of a premium European brand in the U.S. If you thrive on independence, innovation, and the excitement of building something from the ground up, you’ll have the opportunity to shape strategy, make key decisions, and see your impact firsthand - all while backed by a company celebrated across Europe for its craftsmanship, quality, and reputation.